Dark Horse, Toy2R, and Big Tent Entertainment
Unveil New Line of Blind-Box Figures
Featuring Japanese Internet Sensation Domo
NEW YORK, NEW YORK (February 20, 2009)--At Toy Fair 2009, Dark Horse unveiled plans to produce a set of blind-box figures scheduled to release this July. The 2.5” figures will be created in conjunction with Toy2R as part of their Qee program, and will feature the likeness of Domo, the iconic viral superstar who was first introduced to the world in 1998 by Japanese Broadcaster, NHK and is represented world-wide (ex- Asia) by Big Tent Entertainment.
Packaging is "blind box," in which individual figures are packed in small boxes; the only way to know which particular figure is inside a particular box is to purchase and open the box. In the Domo blind box assortment, figures are sold in counter displays of 15, and each display box of 15 figures is further packed into a master carton of four cases.
In addition, each individual figure contains a component of a special “Build-A-Domo” transparent figure. By assembling six of these components, a new variant figure is created by the consumer. Each counter display contains enough pieces for two of these; each master carton yields ten of this special item when all the pieces are assembled.
Chase figures are being produced in addition to the common figures in the Domo assortment; with a total of 15 different versions with various levels of scarcity. See the graphic for exact details
Blind box packaging with the addition of chase figures creates an element of chance in purchasing the Domo Qee toys, and prompts some collectors to trade figures among themselves to complete their collections.
Starting from a very unusual place as an advertising icon, Domo’s unique look and personality has catapulted the character from 400 television spots in Japan into one of the Internet’s biggest sensations, sparking worldwide recognition. As the poster child for personalized, user-generated content, Domo has been able to transition from popularity within Japan to a worldwide following, spawning countless fan-made images, websites and videos, along with a first-ever licensed product line including plush, toys, fashion and collectibles selling at major trend retailers nationwide. Most recently, Domo has taken America by storm, being featured prominently at major retailers all over the U.S. and even starring in his first worldwide manga.